E-commerce Growth Engineer

I build stores
that sell.

I build the whole growth stack — Shopify & WooCommerce stores, CRO & paid growth, and the SaaS products & systems that run and scale them.

$200K+ store scaled 550+ builds shipped 10 SaaS products 15 live stores ₹8.5L cold launch, 3 weeks

Selected work

Eleven live builds across jewellery, fashion, hospitality, food, B2B export and beyond. Tap any card to play the walkthrough.

Kiora Amorez jewellery boutique website
Kiora AmorezJewellery

Kiora Amorez

Jewellery

Luxury gemstone & fine-jewellery boutique, Calicut.

Cafficana specialty coffee brand website
CafficanaFood & Beverage

Cafficana

Food & Bev

Specialty coffee café brand, Kerala.

I Only Know Crypto store website
I Only Know CryptoE-commerce

I Only Know Crypto

E-commerce

Crypto collectibles, apparel & décor store (WooCommerce).

Kappad Beach Resort website
Kappad Beach ResortHospitality

Kappad Beach Resort

Hospitality

Seafront resort, Chemancheri, Kozhikode.

Keemz Medical supplier website
Keemz MedicalB2B · Medical

Keemz Medical

B2B · Medical

Medical & dental equipment supplier, Dubai UAE.

KNP Export website
KNP ExportB2B · Export

KNP Export

B2B · Export

Premium fruit & vegetable exporter, Kerala.

Salem Silver Palace website
Salem Silver PalaceManufacturing

Salem Silver Palace

Manufacturing

Hallmarked silver-anklet manufacturer & exporter, Salem.

Slolabs product website
SlolabsTech · Product

Slolabs

Tech · Product

Modern product & brand site.

Team Thai corporate website
Team ThaiCorporate

Team Thai

Corporate

Diversified business house, since 1984.

United Kites menswear website
United KitesFashion

United Kites

Fashion

Premium menswear — Bangalore · Edappal · Calicut.

Bariks Luxe Salon website
Bariks Luxe SalonBeauty

Bariks Luxe Salon

Beauty

Premium hair salon & studio, Kochi · Calicut.

Selected case studies

Six builds, up close — the problem, the approach, and the craft that turns a page into a customer.

Kiora Amorez case study
Kiora AmorezJewellery
01 — Kiora Amorez

Fine jewellery that sells on desire

Jewellery · Calicut
Problem

Fine jewellery converts on desire and trust. A generic catalogue template flattens the pieces and loses buyers before they ever reach an enquiry.

Approach

An editorial, gallery-first layout with generous negative space, slow scroll reveals, and one unmistakable enquiry path — so every gemstone stays the hero.

Result

A boutique that feels as considered as the pieces it sells: mobile-perfect, fast, and built to turn quiet browsing into real enquiries.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first
Keemz Medical case study
Keemz MedicalB2B · Medical
02 — Keemz Medical

Credibility in seconds for B2B buyers

B2B · Medical · Dubai
Problem

Medical procurement teams need to trust a supplier fast and find the right equipment without friction — hesitation costs the enquiry.

Approach

A clean, credibility-first structure: clear category paths, spec-forward product blocks, and a prominent quote / contact CTA on every screen.

Result

A supplier presence that reads established and organised, guiding buyers straight from browsing to a quote request.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first
KNP Export case study
KNP ExportB2B · Export
03 — KNP Export

Selling freshness at a glance

B2B · Export · Kerala
Problem

Export buyers judge freshness and reliability instantly. The site has to communicate quality and scale before a single word is read.

Approach

Bold produce-led visuals, a tight capability story, and direct RFQ / contact routes purpose-built for international buyers.

Result

A confident exporter presence that reads fresh, capable and trustworthy on any device — from desktop to a buyer's phone.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first
Kappad Beach Resort case study
Kappad Beach ResortHospitality
04 — Kappad Beach Resort

An atmosphere that books itself

Hospitality · Kozhikode
Problem

A seafront resort lives or dies on atmosphere. Flat photography and a buried booking CTA quietly cost direct reservations.

Approach

Immersive full-bleed imagery, calm pacing, and an always-reachable booking CTA that keeps a room one tap away at every scroll depth.

Result

A site that sells the stay and shortens the path from daydream to a direct enquiry — no OTA middleman required.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first
Cafficana case study
CafficanaFood & Beverage
05 — Cafficana

A café brand with real character

Food & Beverage · Kerala
Problem

A café needs personality online — menu and location matter, but the mood has to land first, or the brand feels like everyone else's.

Approach

Warm, tactile art direction, a story-led scroll, and clear menu / visit sections that keep the whole experience feeling crafted.

Result

A specialty-coffee presence with genuine character — the kind of page that makes stopping by feel inevitable.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first
United Kites case study
United KitesFashion
06 — United Kites

Menswear as sharp as the tailoring

Fashion · Bangalore · Edappal · Calicut
Problem

Premium menswear competes on taste. The store has to feel as sharp as the cut — and convert shoppers across three cities.

Approach

Editorial lookbook energy, confident typography, fast product views, and a frictionless path from browse to buy on the smallest screen.

Result

A menswear store that looks the part and is engineered to convert — mobile-first, quick, and unmistakably premium.

Stack: Shopify/WooCommerce · custom theme · CRO · GSAP · mobile-first

Products & software

Self-architected SaaS — the systems layer behind the storefronts.

A working library of products I build to run and scale e-commerce — 10 self-architected apps, mostly Next.js + Supabase with the Claude API as the AI engine. Several are pre-launch; each badge below is the honest current state, not a marketing label.

SupportMesh

In progress

AI omnichannel support helpdesk for e-commerce — unified IG/FB/WhatsApp/email inbox, confidence-gated auto-reply, order context and chargeback defense. The most complete of the set, near-production with billing wired.

StackNext.js 16 · Supabase · Stripe + LemonSqueezy · Anthropic · 42 routes / 59 APIs

InfluenceOS

In progress

Influencer campaign-management platform — creator discovery, outreach, CRM pipeline and deliverable tracking, with a companion Chrome extension. The most actively developed product.

StackNext.js · Supabase · Chrome extension · Inngest · 201 TS files

AdForge

Prototype

AI ad creation & management — generate ad copy and creative, run a campaign workspace, review analytics and export to PDF/zip.

StackNext.js · Supabase · Claude API · Recharts · 168 files

Origyn

Prototype

Product & brand discovery via web crawling, paired with a rich content editor and clean PDF export for research write-ups.

StackNext.js · Supabase · Firecrawl · TipTap · react-pdf

VoiceStack

In progress

Multi-tenant AI voice + messaging agent — one AI brain across phone calls, WhatsApp and IG DMs, backed by a RAG knowledge base with human-in-the-loop approval. First customer: Katta Kompany.

StackNext.js 15 · Supabase + pgvector · Vapi · Dockerized

ProfitLens

In progress

E-commerce profit analytics — true-margin dashboards, cost tracking and charts so a store owner sees real profit, not just revenue. Billing wired.

StackNext.js · Supabase · LemonSqueezy · Recharts

CopySync AI

Prototype

AI product-copy rewriter — connect Woo/Shopify, rewrite titles, descriptions and meta with Claude in your brand voice, then publish back in one click.

StackNext.js 14 · Supabase (multi-tenant RLS) · Claude API

ReelForge

Prototype

Video & reel content platform — a planning and generation workspace for short-form content production.

StackNext.js · Supabase · Framer Motion · Recharts

ImageWright

Early prototype

Per-product AI gallery regeneration for Shopify/Woo — an image-to-image bake-off across GPT Image, Flux Kontext, Nano Banana and more. Python worker is further along than the web app. First customer: VOZA.

StackTurborepo · Next.js 14 web + Python FastAPI/Celery worker · Supabase

Voza-VMX

Live · internal

Internal e-commerce ops intelligence tool — margin calculator, competitor monitor, saturation & trend validators and a product-research engine. In daily internal use.

StackPython FastAPI · SQLite · Claude / Perplexity / OpenRouter

NilPilot

Concept

Near-zero-touch monthly GST filing for dormant Indian micro-entities over the free government SMS rail. Build-handoff spec stage.

StackSpec / build-handoff · SMS-rail automation

Live e-commerce stores

Not just built — owned and operated, with real orders.

A 15-site WooCommerce network plus DTC brands I've built and run in-house — every link below is a live storefront.

About

A CS engineer from Calicut who has actually run the P&L — not just built the storefront.

I'm an operator and builder. I've owned my own store's numbers end to end, scaled a Shopify DTC brand to roughly $200K in lifetime revenue, and shipped 551 conversion-focused builds along the way. I also run a 15-store WooCommerce network and have architected 10 SaaS products, so I think in systems, not just pages.

That systems habit shows in how the work compounds: a self-built Local-Lead-Scraper mines Google Maps, JustDial and IndiaMART for real businesses with weak or no websites, which feeds a premium-mockup engine and a one-command deploy pipeline — the same loop behind the 500+ brand builds.

Recent client builds include Katta Kompany and House of Tian — stores designed to look premium and, more importantly, to sell.

$200K+DTC revenue scaled
10SaaS products built
15live stores operated

What I do

Four levers, one goal — more revenue from the traffic you already have, then more traffic worth having.

01

Shopify / WooCommerce Build

Conversion-first storefronts on clean, custom themes — fast, flexible, and built to grow with the brand.

02

CRO & Speed

Sharper funnels and faster loads — squeezing more revenue from the same visitors, page by page.

03

Meta / Google Ads

Paid acquisition that finds real buyers, kills wasted spend, and scales the creatives that actually work.

04

Klaviyo Email Retention

Flows and campaigns that turn a first order into repeat revenue — email that compounds while you sleep.

Free store audit

Send me your store URL.

I'll record a free 5-minute Loom audit — the exact conversion leaks, speed wins, and quick fixes I'd tackle first. No pitch, no catch.

Book a free store audit